We The Ummah (Georgia Muslim Voter Project)
We The Ummah is Georgia Muslim Voter Project’s 2024 Get Out the Vote Campaign that aims to unify the Georgia Muslim community and encourage them to vote for the shared values of the community. This creative campaign is managed by Urooj Ali, and supported by consultants and the artist, Shayma Al Shiri. The campaign is informed by data collected through Community conversations, small focus groups conducted with Muslim communities across the state of Georgia.
The campaign is disseminated through physical advertising (print, posters, mobile billboards), digital advertising, and social media via paid and organic content.
Urooj successfully managed this campaign by maintaining budget, managing relevant staff and consultants, implementing creative campaign ideas to drive results.
We The Ummah reached over 100,000 Georgia Muslims. This result was determined by sales, digital analytics, qr code scans, and website visits and clicks.
Event Promotion: We The Ummah, Let Us Speak Launch Event
